BUILDING THE

IMMERSIVE

FUTURE

Behind the Design: Eric T. Elder & the history of OW!

ABOUT OW!

FOUNDER/EXECUTIVE PRODUCER

"We create photorealism and depth in our stories previously locked behind hundred-million-dollar studio gates. From high-concept worldbuilding to consulting on the next generation of digital art, we are the architects of the Online Worlds of tomorrow."

ERIC T. ELDER

OW! (Online Worlds) was born from Eric T. Elder’s career at the intersection of game design and creative technology. With a portfolio spanning 100+ titles at Diamond Game and lead roles in projects like the LA Game Project, Eric founded OW! to answer a single question: How do we make stories feel real?

OW! Entertainment was founded on this singular obsession. The industry has shifted. Audiences are no longer satisfied with passive observation; they explore every mythos to its deepest levels, trying to get immersed in the worlds they love. They talk, theorize, and spread their thoughts to the 4 corners of the world. OW! Focuses on this drive to worldbuilding by creating deep, rich, content filled worlds for people to fall in love with and obsess over. We build immersive environments where every bar fight, every romance, and every heist feels rooted in a tangible history.

By leveraging the bleeding edge of AI-powered production, OW! Entertainment has transformed from a traditional production house into an agile, immersive studio that can produce incredible and detailed worlds for its customers.

We create photorealism and depth in our stories previously locked behind hundred-million-dollar studio gates.

From high-concept worldbuilding to consulting on the next generation of digital art, we are the architects of the "Online Worlds" of tomorrow.

OUR HISTORY

Company timeline

  
        2007
      
Foundation (Original Web)
OW! is established as Original Web With Launch of the first original IP, Fists of Fur.

Secured first major contract for the I Am Legend virtual world within Second Life (Warner Bros. collaboration).

       2010-2012
      
Expansion
Expanded into scalable production systems and talent pipelines.

Built elite training programs with near-100% AAA placement

Developed production workflows across animation and games

Established OW! as both a content studio and talent ecosystem builder.

    2015
      
Industry Authority (The "BET" Era) 
2015: Industry Authority 
OW! becomes one of the few elite early production companies commissioned for BET (Black Entertainment Television) Animation.
      
Solidified the studio’s reputation for delivering high-quality, culturally resonant animated content.

  2018
      
 Narrative Innovation (The "Legend3D" Era)
Collaborated with Legend3D on high-concept XR (Extended Reality) projects.
      
Developed a a "Clue-style" immersive game concept utilizing the Universal Monsters IP.

    2020
      
Virtual Worlds At Scale
During the Covid disruption, We Built a large-scale virtual camp for Boy Scouts of America
, with 1,500+ participants across multi-week programs, including Avatar systems, communication tools, and gamification

Early leadership in metaverse-style platforms and real-time social environments.

2022-2024
      
Convergence — The “Real-Time + AI Transition” Era
 By unifying all previous capabilities into next-gen pipelines, we created real-time engine workflows (Unreal, virtual production)
      
We Launched our production consulting  arm, and started to converge into a full-stack immersive worldbuilding ecosystem.

     2026
      
6 of 9

OW! becomes an AI-powered immersive worldbuilding studio that focuses on simulation, and transmedia storytelling
      
A 20+ year visionis realized, positioning OW! as a future-facing content and simulation powerhouse for animation, games, and graphic novels.